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Embrace Life

Incredibly poignant video about the subject of using one’s seatbelt. Refreshingly avoids the shock tactics of other public service announcment type videos and instead appeals to the heart.

I hope this type of film making becomes a precedent for future endeavors aimed at public awareness. Too often the message is sullied by shock rather than evoking an emotional response which would foster an enduring legacy. As a culture that’s largely desensitized to violence, an appeal to the heart holds the power to enlighten the masses.

What do you think?

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  • Steve Cherches

    Nicely done. Different. And definitely does a good job of appealing to emotions.

    I always wear my seat belt. I’m good like that.

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