Incredibly poignant video about the subject of using one’s seatbelt. Refreshingly avoids the shock tactics of other public service announcment type videos and instead appeals to the heart.
I hope this type of film making becomes a precedent for future endeavors aimed at public awareness. Too often the message is sullied by shock rather than evoking an emotional response which would foster an enduring legacy. As a culture that’s largely desensitized to violence, an appeal to the heart holds the power to enlighten the masses.
What do you think?
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