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Swagger Wagon

Kudos to Toyota for making this ludicrously silly yet inspired music video below that may just tip the coolness quotient balance about the perception of a minivan.

For the record, my wife and I have never seriously entertained the notion of purchasing a minivan. Yet the practicality of a minivan certainly has an appeal. As our children grow, so do our needs for space. One would marvel (or weep uncontrollably) at the sheer quantity of colored plastic items one can amass in a short period of time.

Toyota’s marketing wizards may just be on to something. For better or for worse, I’ll have this tune in my head for a long time coupled with a grin.