As the 2011 holiday season begins in earnest, it’s easy to get caught up in the marketing blitz designed to entice consumers to spend with reckless abandon. Like clockwork consumer shopping increases exponentially in the months of November and December. Contributions to charitable organizations increase as well but not nearly at the same rate. A company called TOMS Shoes aims to change the paradigm.
The TOMS Shoes message to consumers is simple:
With every pair of shoes you purchase, TOMS will give a pair of new shoes to a child in need. One to One. ™
Offering a fun, practical selection of shoes and clothing items, TOMS Shoes aims to strike the right balance between offering appealing products and helping the greater good.
Here’s a video below demonstrating the One to One™ model in action:
To learn more, visit TOMS Shoes.
What do you think of the efforts of TOM Shoes? Do you have any other recommendations of companies combining charitable giving with appealing consumer products?