The build up to the release of Star Wars: The Force Awakens has already begun. That now includes the tidal wave of movie related toys. Today marks “Force Friday”,an ingenious marketing ploy which counted down the official release of Star Wars: The Force Awakens toy merchandise on September 4, 2015. Unboxing events were held for the media throughout the country starting on the Thursday September 3rd but for the general public, the true fans, the fun began at midnight September 4th. I’m personally a lifelong fan of Star Wars so when a buddy of mine from the 501st legion tipped me off to a special local event at a Toys R Us in White Plains NY, I couldn’t resist.
Enthusiastic Star Wars fans began lining up around 5pm on Thursday for the midnight Star Wars Force Friday event at Toys R Us. There was a mix of fans both young and old, avid collectors, and those who sought to make a quick profit with future sales on Ebay. Still, the joy of being a small part of the Star Wars universe was palpable. Especially when Darth Vader and friends made an unexpected appearance.
Photo Credit: Robert DeSimone
Who knew the Dark Side could make for a fantastic welcoming committee.
Photo Credit: Robert DeSimone
Overall, the new collection of Star Wars merchandise impresses with its wide variety and slick presentation. Yet I think it will be the high end toys that will be most coveted by fans worldwide. Specifically the new Sphero app controlled BB-8 droid. BB-8 has captured the hearts and imagination of millions even before anyone has actually seen the new movie. Below is a TechCrunch interview with Sphero CCO Rob Maigret who demonstrates the app controlled BB-8 droid. Across the galaxy, a disturbance in the wallets of millions of Star Wars will be felt. I’m already trying to justify paying the $150 retail asking price. Strong the need for this toy is.
Are you excited about the new Star Wars toys? What’s your favorite Star Wars toy in your own personal collection?
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