Anyone attending the 2014 New York Auto Show at the Jacobs Javits Convention Center will be greeted by hundreds of gleaming, exciting, and exquisite looking automobiles. Yet these same attendees will be hard pressed to find any futuristic offerings. Auto manufacturers have opted to feature refinement of exterior styling as well as improving efficiency of the early 20th century technology based gas combustion engine. The auto industry’s emphasis on evolution rather than innovation reflects a pragmatic cost conscious approach to car manufacturing which generally frowns upon risk taking. Even the highly touted new all-electric BMW i3 merely achieves a modest range of 80 to 100 miles. We are witnessing the automotive era of playing it safe.
2014 New York Auto Show: Focus on Evolution over Innovation