Discovering Modarri, a new toy car company, was truly pure luck. In my experience, roaming the aisles of the New York Toy Fair at the Jacob Javits Convention Center can be somewhat of a labyrinth. The sheer number of exhibitors seems to grow exponentially each year causing tight squeezes and ultimately overlapping booths among smaller vendors and start-ups looking to attract the attention of the press and buyers alike. Thankfully social media has emerged as a useful tool to navigate unchartered waters. A random tweet made on Twitter announced that Modarri, a new toy car company, had reached and surpassed its Kickstarter goal. After checking out their Kickstarter page I was intrigued to meet the 3 Dads leading the start-up, all of whom are phenomenally successful toy industry veterans dedicated to creating and selling beautiful, functional, durable toys.
3 Dads make a cool toy car company: Introducing Modarri