Chipotle, a popular mexican food restaurant chain, recently released a new mobile game and a short animated film called “The Scarecrow” about the abominations of industrial farming. The game and the video were created by Chipotle with Moonbot Studios and CAA Marketing. “The Scarecrow’s” setting reveals a surreal bleak world draped in hopelessness accompanied by a haunting soundtrack of Fiona Apple singing “Pure Imagination” from “Willy Wonka and the Chocolate Factory”. There’s something eerily captivating about every scene much like director Tim Burton’s “Nightmare before Christmas”. Yet it’s the story that shines.
Chipolte releases Animated Short and Mobile Game to Condemn Industrial Food Practices