
The video game entertainment industry has established a firm foothold in homes worldwide. A popular video game release can potentially reap staggering financial rewards for an entertainment software company at levels that eclipse even the most popular movie franchise. From its nascent days in the early 1970s as a primitive curiosity to the current 21st century myriad of phenomenal immersive experiences, the influence of video games on world culture has been unprecedented. Indeed, hundreds of studies have been written both pro and con about the developmental impact on children. And now with the advent of tablet computing, the pervasiveness of a video game oriented society will inevitably increase. As parents, how do we respond to these changes? And what does the future hold?