
If you’re a parent of children ages 1 through 14 you’ve most likely invested in LEGO toys. And why not? They inspire creative thinking, bridge generations, and provide a welcome relief from electronic devices. In the last several years, LEGO has branched into original animated television series as well as an assortment of video games. They’ve also licensed popular Movie (Harry Potter, Star Wars, etc.), Super Hero (Batman, Superman, The Avengers, etc.) and Pop culture properties to entice a broader range of consumers. Given LEGO’s success it seemed inevitable a feature length movie would be developed to capitalize on the worldwide strength of their brand. Enter The LEGO Movie, a story that attempts to piece together the meaning of Fatherhood.
Dadbloggers
Viral New Zealand PSA “Mistakes” Strikes a Chord Worldwide

Public Service Announcements, PSA for short, have always been well intentioned yet often come across as either too preachy or over the top in presentation. The desired effect of persuading the pubic into taking responsible actions results in a collective shrug of the shoulders. Life goes on along with millions of daily preventable bad decisions elevating the statistics of epic fails. Yet once in awhile a PSA comes along that literally makes us take pause. Created by the New Zealand Transport Agency, the ad, aptly tilted “Mistakes” has gone viral. Rightly so. Awakens even the coldest heart.
Best and Worst Parenting Websites of 2013

Despite the constantly evolving state of parenthood, what remains a universal constant for men and women is the challenge of parenting. Technology has provided a means to on demand parenting resources yet too often the sheer volume can be overwhelming. Social Media adds fuel to the fire with its rapid fire opinion based interaction and potentially polarizing tone. In the hope of filtering out the clutter for new parents, here are our picks for best and worst 2013 Parenting Websites.
Last Minute Gift Ideas for Toys and Gadgets

You’re a last minute shopper. Somehow time has slipped away once again this year leaving you in panic mode about what to buy for the kids. Not to worry. We have a great short list of fun ideas for kids tech toys and gadgets. Read on and hurry!
Zoomer Interactive Dog

If you have kids, at some point they’ll be clamoring for a pet such as a dog. Yet if the children are too young to handle the responsibility of pet ownership or if your living accommodations won’t currently allow for a dog, an electronic pet might be the next best thing. Zoomer, an interactive robotic dog by Spin Master, offers parents and kids a unique alternative sure to please the entire family.
Endless Reader

Children love new challenges and adventures. But for kids learning how to read, the process can be intimidating. Toss in an older sibling gleefully taunting and undermining the younger child’s confidence, and you have the makings of an apprehensive early reader. Parents and teachers can bolster a child’s efforts but kids also need independent reading time as well. Books are a given, but also the use of educational apps can be beneficial as well. Enter Endless Reader, a fun app for the iPhone and iPad geared towards early readers from the creative team at Originator.
Transformers Construct-Bots: More Than Meets The Eye

Being a father certainly has its challenges. Yet parenthood also allows one to revisit the toys of one’s child hood. The re-emergence of Transformers merchandise has been a welcome surprise. Movies, animated series and more have reached an entirely new generation of fans creating a bridge between parents and their children. Given the right product, the potential for invaluable experiences fostering a closer bond arise. Such is the case with Hasbro’s latest toy series release Trnasformers Construct-Bots. A toy line that true to the 1980s catch phrase for the Transformers franchise, has more than meets the eye.
Win a 4 Pack of Tickets to the 2013 Holiday Train Show at the NYBG

Attending the Holiday Train Show at the New York Botanical Garden is an annual family tradition. Entering its 22nd year of creating holiday magic, the New York Botanical Garden captivates model train fans of all ages. Best of all, we’ve partnered with the New York Botanical Garden to offer you a chance to win a 4 Pack of Tickets to the show!
Disney’s Frozen Sings

Just in time for the 2013 Winter Holiday season, Walt Disney Animation Studio ushers in an enthralling musical fantasy comedy movie titled “Frozen”. Although not necessarily an instant classic, “Frozen” boldly takes the audience on an epic journey full of magic, whimsy, and snappy dialogue along with Broadway caliber show stopping tunes. Building on the success of “Tangled”, Walt Disney Animation Studio continues its resurgence as a distinctly creative force to be reckoned with in family entertainment.