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2013 NY Auto Show: The Auto Industry Evolves

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Press from all over the world converged upon the 2013 NY Auto Show for two days to take a meticulous look at the latest innovations the car industry has in store for 2014 and beyond. In my own experience at the show, I was able to sit in several of the most desired and exotic luxury cars in the world. Curiously, I discovered that exorbitant cost doesn’t always translate into vastly improved design, comfort, and convenience. In addition, the influx of so called “green” cars has become pervasive. Nearly every automaker had a variant of either a hybrid or an all electric vehicle. Generally speaking, the state of the auto industry could best be described as evolutionary.

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Parents Need Toys too

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I recently had the opportunity to cover the New York International Auto Show as a member of the press. As such, I was given advance access before the official opening of the show to the general public to view the latest and greatest the auto industry had to offer as well as a peek into the automotive industry future. What struck me as I gazed upon one exquisitely sculpted piece of machinery to the next was how automobiles are toys for grownups. You could just hear the inner child in my colleagues as they wandered about the convention center “Ooh, I want the green one!” or “I want the fast car!” or even “I can climb boulders in this!” and so on. But parents on the other hand choose to deny their fun first choice in favor of responsible family oriented transportation. The equivalent of getting a nice pair of socks instead of the cool action figure toy for your birthday. Sure your feet will be warm and dry but can you go on a deep space adventure to save the planet from imminent destruction? I think not. The bottom-line is parents need toys too.

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