
Promotional campaigns from charities have a tough sell. They’re tapping into your better nature to hand over your hard-earned cash for the greater good. Normally, that wouldn’t be such a bad thing. Yet when the average individual gets inundated by appeals for donations by numerous organizations on a daily basis, the pressure can be overwhelming. Quite frankly, it can even becoming downright irritating. So how does a charity with a worthwhile cause break through to the desensitized masses? Perhaps teaming up celebrities and sports stars to make a donation pitch using humor in a web video.