
Promotional campaigns from charities have a tough sell. They’re tapping into your better nature to hand over your hard-earned cash for the greater good. Normally, that wouldn’t be such a bad thing. Yet when the average individual gets inundated by appeals for donations by numerous organizations on a daily basis, the pressure can be overwhelming. Quite frankly, it can even becoming downright irritating. So how does a charity with a worthwhile cause break through to the desensitized masses? Perhaps teaming up celebrities and sports stars to make a donation pitch using humor in a web video.
Omaze
Harrison Ford Surprises Star Wars Fans

Let’s just put it out there. We love Star Wars and can’t wait to see the new sequel, The Force Awakens, next month on opening day. But watching a video of Harrison Ford surprising a series of unsuspecting Star Wars fans who’ve donated to the previous Star Wars/Omaze charity campaign really delights and inspires.