In the past 3 years of attending the New York Toy Fair, I’ve found the experience to be informative about the industry’s direction. Without question, the integration of technology has become pervasive in almost every toy category. Yet there’s also been a considerable amount of stagnation in respect to big ideas. Instead, innovation seems to occur not from the larger well established companies but rather the small independent upstarts who have the hunger and flexibility to take huge risks.
Boxing Robots Drop Jaws, Toy Maker Wins Hearts