Because trouble comes in all sizes.
The good folks at Toasteroid know we all love toast. And they also know we love Technology. That’s why they’ve launched their Kickstarter to bring the world an app controlled toaster that sears emojis and words on toast. Do we really need this? Probably not. But nearly 1000 people and counting have plunked down their hard earned cash to buy one of these gadgets on Kickstarter.
In the past 3 years of attending the New York Toy Fair, I’ve found the experience to be informative about the industry’s direction. Without question, the integration of technology has become pervasive in almost every toy category. Yet there’s also been a considerable amount of stagnation in respect to big ideas. Instead, innovation seems to occur not from the larger well established companies but rather the small independent upstarts who have the hunger and flexibility to take huge risks.