Because trouble comes in all sizes.
We spent countless hours this year at the 2013 New York Toy Fair walking from aisle to aisle scrutinizing hundreds of the latest and greatest toys. From the toy manufacturing giants such as Mattel to the tiniest independent toy makers, we focused in on the best combinations of innovation and fun. The following list represents what we feel to be the best of show at the 2013 New York Toy Fair.
In the past 3 years of attending the New York Toy Fair, I’ve found the experience to be informative about the industry’s direction. Without question, the integration of technology has become pervasive in almost every toy category. Yet there’s also been a considerable amount of stagnation in respect to big ideas. Instead, innovation seems to occur not from the larger well established companies but rather the small independent upstarts who have the hunger and flexibility to take huge risks.
At a recent media even held at the New York Times building , Hasbro unveiled its toy lineup for 2013. As with the toy industry as a whole, technology continues to play an increasing role in the innovative products being offered by this heralded toy maker. Based on our first impression of the previewed toys, we’ve selected what we feel to be the best of Hasbro Toys for 2013.