
Captivated yet deeply bewildered. That was my initial impression upon watching the first few scenes of Yo-Kai Watch. Based on a video game of the same name developed by Level-5, Yo-kai Watch is an extremely popular kid’s anime style animated series. Just how popular you might ask? The movie version of Yo-kai Watch beat out Star Wars: The Force Awakens as the top movie in Japan. The good folks at Hasbro sent me a set of Yo-kai Watch based toys and a dvd featuring episodes from season 1 of the anime style animated series. Myself, along with my in-house toy expert staff aka my children, couldn’t wait to find out if Yo-kai Watch lived up to the hype.
Hasbro
The Force is strong with Family Game Night

Full disclosure: I participated in an Influencer Activation on behalf of Influence Central for Hasbro. I received product samples to facilitate my review and a promotional item to thank me for my participation.
The Star Wars marketing hype has reached fever pitch. Star Wars: The Force Awakens opens in December 2015 and fans worldwide are clamoring for every tidbit of information associated with the film. My own family has certainly not been immune to being obsessed over the next chapter of the Star Wars story. The movie bridges a generational divide, bonding us, surrounding us, you know…like the Force. When Hasbro sent over Star Wars related games to CuteMonster HQ to try out for family game night, I could hear John Williams’ epic Star Wars theme music in my mind. The only thing missing was a piping hot bucket of popcorn.
Toys and Gadgets: Tech takes over at the 2015 TTPM Holiday Showcase

It’s hard to believe the 2015 Holiday season is fast approaching. Most of us still have sand in our sandals from summertime fun. This week I had the opportunity to attend the 2015 TTPM Holiday Showcase which provides a preview of the latest and greatest toys and gadgets for the upcoming holiday shopping season. If you’re a tech toy aficionado, a treasure trove of delights awaits.
2013 Toy Fair: Best of Hasbro Toys and Games

At a recent media even held at the New York Times building , Hasbro unveiled its toy lineup for 2013. As with the toy industry as a whole, technology continues to play an increasing role in the innovative products being offered by this heralded toy maker. Based on our first impression of the previewed toys, we’ve selected what we feel to be the best of Hasbro Toys for 2013.
Toy Fair 2012 : Best of Hasbro Toys

Recently I was invited to attend Hasbro’s media event showcasing their latest products for 2012. Adding to the fun was a celebration of the 60th Anniversary of beloved toy icon Mr. Potato Head. In fact, life-sized Mr. and Mrs. Potato head made an appearance for the occasion with birthday cake along with a spirited chorus of well wishers. Afterwards, attendees at the event were whisked off in groups of five to tour through a labyrinth of Hasbro Toys. Based on my first impressions of the previewed items, the following represents the best of Hasbro’s Toy lineup for 2012.
Chuck The Truck needs fine tuning

It’s no secret that Chuck The Truck is a favorite toy for the under age 5 crowd. Naturally an app built around this popular item seems to be a winning endeavor. Yet the iPad app “Chuck and Friends: Friends for the Long Haul”, a collaboration between Hasbro and Ruckus Media Group, falls short of being great. Although many of its parts are noteworthy, the sum total falls short.