Because trouble comes in all sizes.
The 2023 NY Toy Fair taking place was of historic significance in of itself. The last one was held in February 2020 right before COVID collectively wreaked havoc on the entire planet. What had been a highly anticipated annual Toy industry event at the Jacob Javits Convention Center had been canceled thereafter. That is, until this year.
The New York Toy Fair, much like Spring, gives new life to one’s imagination. It wholeheartedly embraces the idea that human beings need play time. I always look forward to attending the event to discover innovative toys and gadgets.
In this episode of The CuteMonster Show podcast I spoke with Chief Elemental Officer Julie Kerwin about IAmElemental. Her toy company sparked the Toy Industry discussion about the role female action figures play in the 21st century. Listen as Julie weighs in on IAmElemental’s mission as well as what the future may hold for the toy company.
Captivated yet deeply bewildered. That was my initial impression upon watching the first few scenes of Yo-Kai Watch. Based on a video game of the same name developed by Level-5, Yo-kai Watch is an extremely popular kid’s anime style animated series. Just how popular you might ask? The movie version of Yo-kai Watch beat out Star Wars: The Force Awakens as the top movie in Japan. The good folks at Hasbro sent me a set of Yo-kai Watch based toys and a dvd featuring episodes from season 1 of the anime style animated series. Myself, along with my in-house toy expert staff aka my children, couldn’t wait to find out if Yo-kai Watch lived up to the hype.
LEGO has listened to Batman fans. 2016 marks the 50th Anniversary of the beloved 1966 Batman TV series starring Adam West and Burt Ward. On March 1, 2016, LEGO is releasing an elaborate 2500 piece set centered on Batman, the Batcave, his vehicles and mansion.
The magic of the NY Toy Fair lies in the sights and sounds one experiences while gazing upon the latest and greatest the industry has to offer. Innovation and most importantly fun take top priority as toy manufacturers try to entice buyers and the press alike to fawn over their latest gizmo. For me, it’s an opportunity to be a kid again in the biggest toy store in the world.
It’s simply amazing how quickly a year races by but race by it did. The 2015 New York Toy Fair at the Jacob Javits Center opens on Valentine’s Day this year which suits toy lovers just fine. The anticipation has grown to a fever pitch as toy vendors make last minute preparations to ensure a successful debut at the Toy Industry’s premiere showcase event. For members of the media, the New York Toy Fair transforms into the biggest toy store in the world. For me, the allure lies in seeking out innovation at its finest.